The Goods.
Everything here you can actually buy. Three apparel brands made from scratch, two publications that find the gifts worth giving, one storefront that shelves it all, and fourteen apps. The story of how each got built lives in the journal.
Made Here
CUT, SEWN, SHIPPEDTWELVE
Performance scrubs · Drop 001Your twelve hours deserve better. Athletic-knit scrubs, sizes for every body. Born in Build Note N-004.
→ № 18 / APPARELSnowman Golf
Golf apparel · Drop 002We've all made one. Polos, tees, hoodies, and rope caps with a wink at the eight you'd rather forget.
→ № 19 / APPARELTime Flies Athletic
Athletic wear · Drop 001Make every minute move. Training tops, leggings, and shorts in the gold Sweep Hand palette.
→Curated, Not Crawled
TESTED FIRST, THEN LISTEDThe Caddie's Den
Golf gear guidesGear guides written by someone who actually breaks 75. Tested, curated, zero shovelware.
→ № 16 / PUBCovetory
Curated gift guidesLists of things worth wanting. The gift guide your group chat wishes it had.
→ № 21 / SHELFThe Storefront
Amazon · The Nice ListThe shelf. Everything from the guides, one storefront, curated by the makers of The Nice List gift-planning app.
→Built To Use
ON THE APP STOREFourteen apps
iOS · $0 to $4.99Gift planning, college prep, car care, golf betting, PDF tools, and more. The full roster, one page over.
→As an Amazon Influencer and Associate, I earn from qualifying purchases made through storefront and guide links. Full disclosure →
First look at what goes on the shelf.
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